Business Analyst - D2C Ecommerce

Job Title: Business Analyst

Location: Gurugram (On-site)

Experience Required: 2–3 years in D2C/e-commerce sector

Salary: Negotiable

Industry: Fashion/apparel/garment

Role Overview:

Were seeking a detail-oriented and data-driven Business Analyst to join our team. Youll work closely with cross-functional teams—marketing, supply chain, tech, and operations—to drive insights, optimize performance, and support strategic decisions.

Key Responsibilities:

·         Analyze business data across channels (Shopify, GA4, Meta, Google Ads, marketplaces, CRM, WhatsApp, Insta, etc.) to identify trends, gaps, and growth opportunities

·         Build dashboards and automated reports for key metrics, including CAC, LTV, retention, inventory velocity, and marketing ROI

·         Collaborate with marketing and product teams to evaluate the performance of campaigns, cohorts, and product launches

·         Drive demand forecasting and support channel-wise distribution planning using historical data and market signals

·         Prepare detailed reports and presentations for senior leadership, highlighting key insights and recommendations.

·         Work with finance and ops on margin analysis, pricing models, and contribution tracking

·         Conduct competitor benchmarking and consumer behavior analysis to inform brand strategy

·         Conduct cost/benefit analysis, feasibility studies, and risk assessments for proposed solutions.

Requirements;

·         2–3 years of experience in a Business/Data Analyst role, preferably in a D2C or e-commerce environment

·         Proficient in SQL, Excel/Google Sheets, and data visualization tools (Looker Studio, Power BI)

·         Strong grasp of e-commerce KPIs, retention metrics, and performance marketing analytics

·         Familiarity with tools like Shopify, GA4, Meta Ads Manager, Google Ads Manager, Search Console, etc.

·         Excellent communication and presentation skills

·         Knowledge of CRM and marketing automation platforms (e.g., WebEngage, MoEngage, Freshmarketer)

·         Comfortable working in a fast-paced, high-growth startup environment

Mail updated resume with current salary-

Email: etalenthire@gmail.com

Satish: 88O2749743

Website: www.glansolutions.com

Google search: Glan management Consultancy