BTL Executive (personal care/ FMCG)(1-5 year)

Glan Management Consultancy, Delhi

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Job Description:

Position: BTL Executive

Location: Delhi

Experience: 1-3 year

Industry: FMCG

Salary: 30-35k In hand(Depending on Experience)


Job Description:


·         BTL budgeting & preparation of Marketing Calendar.

·         Conceptualizing and driving BTL activations for the product.

·         Responsible for footfall enhancement through BTL activations.

·         Competition analysis to understand the new trends in the market.

·         Catchment study for effective Store launch marketing plan.

·         Coordination with agencies for designing promotional collaterals.

·         Planning for marketing collaterals like POSM, signages, leaflets, etc.

·         Ensuring compliance with brand guidelines.

·         To ensure greater brand visibility and create higher brand recall. Tie ups & Vendor Management

·         Cross promotion and tie ups with other brands for activations.

·         Creation of partnership proposals for activations.



Desired Candidate Profile


Marketing & Sales Competency BTL Execution Alliances & Partnerships Event Planning & Execution Excellent Presentation Skills Strong Communication & Negotiation Skills



Industry Preference: Personal Care or Female Hygienic Products.

Target Companies: Soothee, First Step digital, Bella, Sofy etc



Mail me updated resume with current salary:

satish – 8851018162


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Key Skill:
BTL executive, BTL budgeting, bran executive, brand promotion

Posted on: 22nd Sep, 2018

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Phone: +91-8802749743, 8851018162