Brand Manager (D2C ecommerce fashion)(5-20 year)

Glan Management Consultancy, Gurgaon

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Job Description:

Position: Brand Manager (D2C ecommerce fashion)

Experience: 5+ years in retail or ecommerce fashion garments industry

salary: Negotiable

Location: Gurgaon

Industry: fashion/apparel

 

As a brand manager in the e-commerce fashion industry, your role is multifaceted, combining strategy, creativity, and analytics to position your brand effectively in a highly competitive market. Heres an outline of key responsibilities, strategies, and goals for this role:

 

Key Responsibilities

  • Brand Identity & Development
  • Define and maintain a strong brand voice, aesthetics, and positioning.
  • Oversee logo design, packaging, and website visuals to ensure alignment with the brands vision.
  • Develop guidelines for consistent messaging across all platforms.
  • Market Research & Trend Analysis
  • Monitor market trends, competitors, and customer behavior to adapt strategies.
  • Identify emerging fashion trends and integrate them into campaigns.
  • Marketing Campaigns
  • Plan and execute online and offline campaigns to drive brand awareness and engagement.
  • Collaborate with designers, influencers, and marketing teams to produce compelling content.
  • Optimize campaigns using analytics and customer feedback.
  • Social Media Management
  • Strategize and manage social media presence on platforms like Instagram, and Pinterest.
  • Leverage influencer partnerships and UGC (user-generated content) to boost visibility.
  • Customer Experience
  • Ensure that the online shopping experience aligns with the brand ethos.
  • Collaborate with UX/UI teams to create intuitive, visually appealing e-commerce platforms.
  • Performance Metrics & Reporting
  • Track KPIs like customer acquisition cost (CAC), lifetime value (LTV), and ROI on campaigns.
  • Use tools like Google Analytics, Shopify, or other platforms for performance tracking.

please share updated resume with salary details-

email: jobs@glansolutions.com

satish: 88O2749743

 

website: www.glansolutions.com

 

Key Skill:
Brand manager, D2C ecommerce, Social media manager, digital marketing, retail fashion, SMO, Brand marketing, ecommerce

Posted on: 15th Jan, 2025


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Phone: +91-8851018162, 8802749743

E-mail: satish@glansolutions.com
info@glansolutions.com