Position: Brand
Manager (D2C ecommerce fashion)
Experience: 5+ years in
retail or ecommerce fashion garments industry
salary: Negotiable
Location: Gurgaon
Industry:
fashion/apparel
As a brand manager in the e-commerce fashion
industry, your role is multifaceted, combining strategy, creativity, and
analytics to position your brand effectively in a highly competitive market.
Heres an outline of key responsibilities, strategies, and goals for this role:
Key Responsibilities
- Brand Identity & Development
- Define and maintain a strong brand voice,
aesthetics, and positioning.
- Oversee logo design, packaging, and website
visuals to ensure alignment with the brands vision.
- Develop guidelines for consistent messaging
across all platforms.
- Market Research & Trend Analysis
- Monitor market trends, competitors, and
customer behavior to adapt strategies.
- Identify emerging fashion trends and integrate
them into campaigns.
- Marketing Campaigns
- Plan and execute online and offline campaigns
to drive brand awareness and engagement.
- Collaborate with designers, influencers, and
marketing teams to produce compelling content.
- Optimize campaigns using analytics and
customer feedback.
- Social Media Management
- Strategize and manage social media presence on
platforms like Instagram, and Pinterest.
- Leverage influencer partnerships and UGC
(user-generated content) to boost visibility.
- Customer Experience
- Ensure that the online shopping experience
aligns with the brand ethos.
- Collaborate with UX/UI teams to create
intuitive, visually appealing e-commerce platforms.
- Performance Metrics & Reporting
- Track KPIs like customer acquisition cost
(CAC), lifetime value (LTV), and ROI on campaigns.
- Use tools like Google Analytics, Shopify, or
other platforms for performance tracking.
please share updated resume with salary details-
email: jobs@glansolutions.com
satish: 88O2749743
website: www.glansolutions.com