Digital Marketer

Responsibilities

·         Develop and implement SEO, SMO, SEM and PPC strategies

·         Create and manage link building strategies, content marketing strategies, and social media presences

·         Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.

·         Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success

·         Forecast marketing campaign growth and ROI for marketing campaigns

·         Manage email and social media marketing campaigns

·         Use Google Analytics, Google AdWords, and other relevant sites

·         Drive traffic to company website

·         Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

·         Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·         Prepare online newsletters with designer and promotional emails and organize their distribution through various channels.

·         Marketplace management.

Requirements

·         5+ years of experience in Digital Marketing role

·         Strong understanding of technology marketing

·         Good with content management and basic content writing skills

·         Solid understanding of digital marketing techniques (PPC, SEO, HTML, CSS)

·         Acquisition and lead generation experience

·         Experience using automation and analytics tools

·         Self-motivated but also a team player

Website: www.glansolutions.com