Content Marketing Manager (Luxury Brand)

Position: Content Marketing Manager (Luxury Brand)

Location: Gurgaon

Experience: 5-10 year

Salary: 6-10 LPA

Industry: Fashion/textile/Luxury

Qualification: Bachelor degree in business, marketing, journalism, public relations, or related field

 

 

We are on the lookout for a Content Marketing Manager to create customer-centric, aesthetic, inspirational content that increases brand awareness, educates prospects/customers, facilitates product consideration, and drives conversions. You will be responsible for the day-to-day creation and writing of content across multiple formats, including brand profile, product catalogs, social media content, infographics, case studies, trend reports, guidebooks, webinars, product one-pagers, newsletters, videos and more. To be successful in this role, you must be a powerful storyteller and a project management wiz. You must have a strong track record of creating and executing content within deadlines and of the highest quality standards.

 

 

Requirements

Key Responsibilities

·               Write engaging content for various social channels and partner with the team on visuals for key campaigns

·               Ongoing content planning and development (make sure content is developed in advance, meets quality standards, and meets set deadlines)

·               Refine brand personality, voice, and tone to be memorable, engaging, and trustworthy

·               Facilitate scaling brand and company awareness through various content formats (depending on where buyers are in their journey -- awareness, consideration, commitment)

·               Creation and implementation of the monthly editorial calendar

·               Audit and standardize company messaging for all Talent platforms to ensure a consistent voice, personality, and look and feel for the brand across all social media channels

·               Leverage content to generate high-quality leads (MQLs) to accelerate product interest/demos and conversions to sales

·               Work closely with the growth/performance and communications/PR teams to drive distribution and amplify results from content

·               Collaborate with other teams (i.e. Product, Growth, Product Marketing, PR Comms, People Operations, Engineering, Sales) to showcase the voices/insights of industry thought leaders, customers, partners, and internal subject matter experts through our content

·               Ensure content performs against expected KPIs and optimize on a regular basis

·               Establish, measure, and report on success metrics on a monthly basis

·               Deep dive into content analytics and communicate content audience insights to relevant teams

 

Key Qualifications For The Role

·               5-7 years of content marketing experience

·               Bachelor degree in business, marketing, journalism, public relations, or related field

·               Must have experience with known brands in luxury space

·               Exceptional writer and storyteller

·               Strong project management experience

·               Strong expertise in Google Analytics

·               Understanding of brand building and storytelling as key drivers of content success

·               Data-driven mindset and performance-focused (i.e. digital engagement, conversions, leads, MQLs, closed/won deals)

·               Relevant experience determining a target audience and how to cater unique content (and mapping against buyers journey) to capture their attention, keep them engaged and convert them into leads/buyers

 

 

Mail updated resume with current salary:

satish.glanmc@gmail.com

Satish – 8851018162

 

 

Website: www.glansolutions.com

 

 

Google search: Glan management Cosultancy