Brand Marketing Manager- D2C ecommerce fashion

Job Description:

Senior Brand Manager – Marketing
Location: Gurgaon, 6 days a week
Experience: 3-8 years in D2C
Reports to: Founder

We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

Brand & Content Strategy

·         Own and evolve brand voice, positioning, and narrative

·         Build quarterly brand calendars aligned with product, content, and performance goals

·         Develop, brief, and lead brand campaigns from concept to execution

·         Identify and act on key cultural and consumer moments to stay relevant

Social & Digital

·         Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach

·         Ensure consistency in visual and verbal identity across digital platforms

·         Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories

·         Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)

Campaigns & Community

·         Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs

·         Partner with stylists, creators, production teams to bring ideas to life

·         Collaborate with PR, influencer & partnership leads to amplify campaigns

·         Nurture community engagement — from DMs to comments to events

Team Management & Collaboration

·         Lead the content, copy, and design team; motivate, review, and manage output

·         Coordinate cross-functionally with performance, CX, product, and founder team

·         Build processes to drive clarity, ownership, and timely delivery

Who We are Looking For:

·         3-4 years of experience in brand marketing (preferably D2C)

·         Proven track record of building engaging brand campaigns with measurable outcomes

·         Deep understanding of the Indian social media and cultural landscape

·         Experience managing content/design teams and external agencies

·         A strong design + copy sensibility, you are picky in the best way

·         Ability to think creatively + commercially (can balance vibes with ROI)

·         Self-starter attitude, comfort with chaos, and hunger to build something meaningful

MAIL UPDATED RESUME WITH CURRENT SALARY-

EMAIL: etalenthire@gmail.com

Satish: 88O2749743

Key Skill:
brand marketing, brand manager, Brand Storytelling, D2C ecommerce, fashion, Content Strategy, Campaign Management,

Posted on: 23rd Aug, 2025