Regional Manager/Area Manager (Apparel Retail Brand)

Job Title: Regional Manager/Area Manager East (Apparel Retail Brand)

Location: Kolkata

Experience: 10+ year in Apparel retail Brand

Salary: 15-22 LPA

Industry: Fashion/Retail

Qualification: Any Graduate

 

Managing multiple stores and must have experience in East Region.

 

 

Job Purpose:

·         To be accountable for all aspects of the commercial operation by managing the performance of store teams to deliver agreed business targets.

·         To create and exploit all commercial opportunities through the development of easy to shop, inspirational and visually attractive shopping environments.

·         To maintain active and regular communication between Head Office Warehouse and Stores to ensure key messages are delivered in the most effective format.

·         Responsible for achieving profitable sales results by effectively managing the region and its constituent stores, garnering market intelligence and tracking competition, creating an effective team of staff, and ensuring a high level of customer service

Key Deliverables (Essential functions & Responsibilities of the Job):

·         Include delivery of seasonal look as per UK guidelines.

·         Drive excellence in store opening deliverables.

·         Conduct merchandise probes in consultation with stores to optimize catalogue and sales.

·         Work with stores in the region on controllable costs and review profit and loss of each store.

·         Work with store managers to ensure compliance in stores in the region.

·         Demonstrate commercial flare in order to create competitive advantage.

·         Encourage and promote all opportunities to drive sales through the development of store teams.

·         Clear and regular channels of communication to ensure stores are up to date and consistent in focusing on key priorities.

·         Collaborate positively with the merchandise, commercial and visual teams to drive layout, pricing and catalogue changes as appropriate in the stores.

·         Ensure store and staff presentation and standards are in line with the brand requirements and are consistent across sites.

·         Set and agree store performance targets that are stretching.

·         Line manage store managers using effective performance coaching to achieve optimum results.

·         Improve overall profitability by applying in depth customer and competitor knowledge to identify business opportunities.

·         Demonstrate commercial flair in order to create competitive advantage.

·         To produce sound business case to support proposed new activities or developments in the region.

·         Use sound judgment and experience to play a part in making key business decisions that will have a positive impact on stores and profitability.

·         Exploit systems, processes and feedback mechanisms to gather and act on appropriate information.

·         Use regular store visits to reinforce standards of visual presentation.

·         Timely and efficient implementation of marketing promotions across all sites.

·         Ensure store managers adhere to the correct operational standards as established.

·         Travel around the region and overseas as required for pre seasonal launches.

·         Ensure clear lines of communication between warehouse and stores to ensure efficient coordination of stock, equipment and décor.

·         Enforce procedures to maintain stock and systems accuracy and profit protection across all sites.

·         Enhance sales through Identification and analysis of trends as per footfall, conversion rates, bill value, individual SKU sales, etc. for the region.

·         Ensure achievement of sales targets which have been set for the region.

·         Cascade regional targets to the stores and drive team to meet these targets.

·         Continually monitor achievement of sales targets and take corrective measures where required.

·         Ensure optimal inventory management in the region by conducting periodic merchandise availability audits and giving feedback to merchandising department in this regard.

·         Provide relevant inputs to stores and marketing team for the development of marketing material.

·         Ensure minimization of costs by effective allocation and monitoring of HR and operational expenses like stationery, conveyance, phone, staff welfare, travel, etc. for the stores.

·         Authorize all capital expenditure, apart from expansion costs, for existing stores.

·         Ensure that mystery shopping standards are met at the stores in the region and constantly endeavor to improve the mystery shopping scores.

·         Conduct “floor walks” to assess customer service quality.

·         Instill highest standards of customer service by coaching store managers on the same.

·         Implement process improvements in the region as per feedback solicited from customers.

·         Drive improvisations in current service levels by developing & tracking customer satisfaction metrics for evaluation in the region.

·         Ensure process compliance at all stores in the region as per the corporate guidelines laid down in terms of VM, mystery shopping, OSS standards, etc.

·         Ensure adherence to set standards by conducting periodic audits and taking corrective actions.

·         Help to design new process guidelines as required.

·         Ensure optimal staffing in region through effective manpower planning at the stores.

·         Ensure alignment of the team with the business strategy.

·         Drive engagement in employees through well-designed rewards and recognition programs for the region and take feedback on the same.

·         Ensure adequate learning and development of the team through on-the-job training, classroom training, commercial training, coaching, etc.

·         Develop team members by providing timely and constructive feedback to help team members identify their strengths and weaknesses.

·         Consistently reinforce customer service standards in stores and develop a culture where people are committed to achieving these standards.

·         Use strong and positive influencing skills to drive change and challenge bad practice.

 

Key Requirement:

·         Profitable, brand compliant stores with a customer service ethic that exceeds expectation.

·         Well trained and motivated store managers who are able to identify opportunities for improvement and cascade learning to

·         Enhance sales through Identification and analysis of practices and initiatives being implemented by competition in the region.

·         Ensure minimization of shrinkage levels across stores in the region.

·         Foster the highest standards of customer service excellence within the region.

·         Ensure consistency in processes across stores in the region.

·         Ensure quality recruitment in the region in collaboration with HR.

 

 

Mail updated resume with salary details:

Email: etalenthire@gmail.com

Satish: 88O2749743

 

Website: www.glansolutions.com

 

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