Performance Marketing Associate (Fashion/Lifestyle/Luxury)- Female

 

Position: Performance Marketing and CRM (Fashion/Luxury/Lifestyle) - female

Experience: 3-5 year

Salary: 50-75k

Location: Sector-54, Gurgaon

Industry” Luxury/Fashion/ Apparel

 

Key Responsibilities:

1. CRM & Customer Retention

·         Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.

·         Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.

·         Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).

·         Integrate and optimize AI Chatbots for personalized engagement and lead nurturing.

 

2. Performance Marketing (Meta, Google, YouTube)

·         Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.

·         Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.

·         Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.

·         Test audience clusters for premium segmentation.

·         Align ad campaigns with CRM strategies to ensure consistent communication across channels.

 

3. Analytics & Reporting

·         Create integrated dashboards covering CRM and paid media performance.

·         Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.

·         Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.

·         Present monthly performance summaries and improvement recommendations.

 

4. Cross-Functional Collaboration

·         Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.

·         Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.

·         Ensure brand consistency and premium positioning across all digital touchpoints.

 

Qualifications

·         Bachelor degree in Marketing, Business, or related field.

·         3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.

·         Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).

·         Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.

·         Strong analytical mindset; ability to interpret campaign data and make optimization decisions.

·         Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.

·         Excellent communication and coordination skills, with a premium brand sensibility.

 

 

Mail updated resume with salary details-

Email: etalenthire@gmail.com

Satish: 88O2749743

 

Website: www.glansolutions.com

 

 

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